CORPORATE LINKEDIN STRATEGIES TO BUILD COMPANY PRESENCE
Having an individual profile on LinkedIn is the first important step for professionals, entrepreneurs, and business owners for building a network and showcasing your expertise. But do you have a company that deserves attention on the platform?
Creating a company page—where you can explain more about what your business does and showcase your goods and services—is a valuable tool for building long-term relationships with clients and referral partners, and is often where job seekers will go to find out more about your company. Posting on a company page also enables your employees to share company updates with their contacts, such as new hires, upcoming events, awards, new products or services offered, and glowing testimonials.